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Books
Printing by Hand: A Modern Guide to Printing with Handmade Stamps, Stencils, and Silk Screens
Printing by Hand: A Modern Guide to Printing with Handmade Stamps, Stencils, and Silk Screens
by Lena Corwin
Our Price: $18.15
Used from: $18.14

Fine Art Printing for Photographers: Exhibition Quality Prints with Inkjet Printers, 2nd Edition
Fine Art Printing for Photographers: Exhibition Quality Prints with Inkjet Printers, 2nd Edition
by Uwe Steinmueller Juergen Gulbins
Our Price: $29.67
Used from: $23.87

New Epson Complete Guide to Digital Printing (A Lark Photography Book)
New Epson Complete Guide to Digital Printing (A Lark Photography Book)
by Rob Sheppard
Our Price: $16.47
Used from: $14.52

Mastering Digital Printing, Second Edition (Digital Process and Print)
Mastering Digital Printing, Second Edition (Digital Process and Print)
by Harald Johnson
Our Price: $26.39
Used from: $20.55

Print Liberation: The Screen Printing Primer
Print Liberation: The Screen Printing Primer
by Nick Paparone Jamie Dillon Luren Jenison
Our Price: $16.49
Used from: $14.07



Brochure and Postcard Printing: Postcard Printer Machines

Postcards are perhaps the most cost effective means of promoting your company and the products and services your company offers to your prospective customers. The biggest advantages of postcards are two 'C's - Cost and Convenience. But the essence of any promotional campaign is the reach and the penetration level to the targeted segment of the market. The quality of the printed postcards plays a very important role in that. It is needless to mention that quality output depends on the quality inputs and the processing of the inputs. Thus, postcard printing machine is one of the key factors, which determine quality of the postcard and the success of the campaign as well. You may have selected the best of designs and paper on which the design is going to get printed, but if the printing machine is not capable of printing high-resolution graphics then the end result may lead to disappointment.

 

Earlier, postcards used to get printed only in offset presses, but advancement of printing technology and introduction of digital presses have changed the scenario. Digital presses offer more flexibilities and options without sacrificing on quality. You can choose from the wide range of design template as per your choice and merge your mailing list with the design to be printed in the final postcards.

Today, there are quite a few digital printer manufacturers who offer different features and attachments in their digital presses. Global leaders like hp, Canon, or Kodak produce machines capable of delivering high-quality prints. These machines have sophisticated systems for paper transfer and printing. The entire operations are controlled electronically via a control panel. Different stocks of Gloss, Matte, and Pearl finish and of varied thickness (GSM) can be used for printing. All machines are capable of printing up to A3-sized papers. The printing speed is usually around 4000 sheets of A4 sized paper per hour for four color (CMYK) printing and 16000 copies of A4 sheets for black and white printing.

The postcard design can be directly downloaded from the Internet and can be viewed in the monitor of the control panel. It is possible to queue up jobs one after another based on priority. Many postcards printing machine offer the option of both side printing at one go which delivers the finished postcards at a lesser turn around time. Variable data printing is the most powerful feature of these printing machines. These digital presses can make each and every postcard customized and unique. That is why digital printing is gaining growing acceptance in postcards printing segment.

After the printing is done, the printed sheet is given the final shape of postcard by cutting and trimming. However, it may be sent to other operations like UV varnishing, embossing, and leafing in case special effects are needed. Nevertheless, digital printing is recommended for short-run jobs and having requirement for variable data printing, but for long run jobs offset printing is still preferred.



 

Brochure and Postcard Printing


Postcard Printers News

Burris Computer Forms Announces Print-on-Demand Single Postcards

Roanoke, VA (PRWEB) August 12, 2008 -- Burris Computer Forms announces Print-on-Demand Single Postcards™. This addition to its line of blank, printable Four-of-a-Kind Postcards™ can be...

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Online Marketing Campaigns Have Bloomed for Landscapers and Garden Centers

Hoffman Estates, IL (PRWEB) February 16, 2007 -- Peter the Printer, developer of self-service printing websites, announced today the launch of two web services aimed at the green industry:...

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War of Worlds: Printers and Email Marketers Waive Competition to Leverage Business

Clearwater, FL (PRWeb) February 5, 2007 -- The controversy between direct mail and email marketing continues. Despite the enduring contention, Komori Corporation, America's leading manufacturer...

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Custom Postcards 100 Free - Sponsored Link

Ad - Try 100 FREE Postcards. Customize and Order Online. Limited Time only.

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Cool reunion as Sen. Stevens' ex-friend testifies

to do lots of walking, 'trying to get off some pounds.' The self-made multimillionaire last week painted that postcard of his once-loyal friendship with the patriarch of Alaskan politics. But the portrait emerged at a chilly reunion in an uncomfortable

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